{"id":32,"date":"2023-01-04T04:05:32","date_gmt":"2023-01-04T12:05:32","guid":{"rendered":"https:\/\/aland26446437b3.wordpress.com\/2023\/01\/04\/this-startup-says-the-1-purchased-item-during-sf-bay-area-storm-might-surprise-you\/"},"modified":"2024-02-21T18:44:55","modified_gmt":"2024-02-21T18:44:55","slug":"this-startup-says-the-1-purchased-item-during-sf-bay-area-storm-might-surprise-you","status":"publish","type":"post","link":"https:\/\/tomocredit.com\/blog\/this-startup-says-the-1-purchased-item-during-sf-bay-area-storm-might-surprise-you\/","title":{"rendered":"This startup says the #1 purchased item during SF Bay Area storm might surprise you\u2026"},"content":{"rendered":"<figure><img decoding=\"async\" data-width=\"820\" data-height=\"952\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*Myh3GPmRbYxros0fv9bcQg.png\"><\/figure>\n<p>If you or your friends and family live in the Bay Area, then you\u2019ve probably been hearing a lot about the recent storm, leaving dozens of cities and cars flooded.<\/p>\n<p>Tomo\u2019s data team gives an inside scoop on what their customers were spending during this near-record worst rain storm in 173 years\u200a\u2014\u200aand the purchase item might surprise you.<\/p>\n<p>Usually, we see people buying items that are essential during a storm, like: non-perishable canned foods, first aid kits, umbrellas, and other winter storm gear. But the #1 item purchased from our Tomo customers were (drumroll, please) ~ dog collars\/leashes. Yes, that\u2019s right, pet-related items were #1 most purchased during the storm. I guess this makes sense since the COVID Pandemic resulted in a lot of new fur parents.<\/p>\n<p>Did you know that on average, annual household spending in the U.S. on pets was $700 in 2022? TomoCredit consumer data shows that spending on pets among the GenZ population nearly DOUBLED during the pandemic!<\/p>\n<p>Contact us to learn what the 2nd and 3rd most purchased items were during the SF storm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you or your friends and family live in the Bay Area, then you\u2019ve probably been hearing a lot about the recent storm, leaving dozens of cities and cars flooded. Tomo\u2019s data team gives an inside scoop on what their customers were spending during this near-record worst rain storm in 173 years\u200a\u2014\u200aand the purchase item [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-tomocredit-consumer-value-report-california-credit-score-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This startup says the #1 purchased item during SF Bay Area storm might surprise you\u2026 - TomoCredit Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tomocredit.com\/blog\/this-startup-says-the-1-purchased-item-during-sf-bay-area-storm-might-surprise-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This startup says the #1 purchased item during SF Bay Area storm might surprise you\u2026 - TomoCredit Blog\" \/>\n<meta property=\"og:description\" content=\"If you or your friends and family live in the Bay Area, then you\u2019ve probably been hearing a lot about the recent storm, leaving dozens of cities and cars flooded. 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